About Sorrento 2027: The Theme
With the eighth edition of the About Sorrento Photo Contest, we return to the invitation to tell the story of the Sorrento Peninsula through images that capture its most authentic identity.
For the 2027 About Sorrento Calendar, a theme rooted in the history and culture of the region has been chosen: “The Art of Hospitality.”
For over two centuries, the Sorrento Peninsula has been recognized worldwide not only for the extraordinary beauty of its landscapes, but also for its natural vocation for hospitality, transforming travel into an experience of encounters, traditions, culture, and sharing.
This theme invites us to observe the region from a different perspective, using photography to tell the story of people, places, gestures, and details that express the value of hospitality and the profound bond between the local community and those who choose to visit.
The art of hospitality: a 250-year history
The tradition of hospitality on the Sorrento Peninsula has its roots in the 18th and 19th centuries, when the phenomenon of the Grand Tour transformed Sorrento from a mere transit point to a favored destination for artists, intellectuals, and travelers from across Europe.
It was precisely during those years that the area began to build its international identity, not only thanks to its landscapes, but also through a culture of hospitality that left an indelible impression on all who stayed there.
According to local historical accounts, this vocation began in 1777, when a Jesuit residence was transformed first into an inn and then a hotel, giving rise to what is conventionally considered the first hospitality facility on the Sorrento Peninsula.
Since then, hospitality and culture have become intertwined, becoming distinctive elements of Sorrento’s identity.
Villa Fiorentino, now a symbol of Sorrento’s cultural life, also finds its place within this history.
Built between 1935 and 1936 by Antonino Fiorentino and Lucia Cuomo, longtime artisans specializing in the production of fine embroidered handkerchiefs, the villa began as a private residence but from the very beginning represented an expression of the local culture, elegance, and entrepreneurial prowess.
The Fiorentino family subsequently decided to donate the villa to the city of Sorrento so that it could become a place dedicated to culture.
From this important gesture, the Sorrento Foundation was founded in 2006. Since 2007, it has promoted exhibitions, events, artistic activities, and initiatives dedicated to enhancing the historical, cultural, artisanal, and food and wine heritage of the Sorrento Peninsula.
2027 is a particularly significant year for the area.
It marks 250 years of hospitality tradition on the Sorrento Peninsula and 20 years of cultural activity for the Sorrento Foundation.
Two anniversaries that tell a single story: that of a community that, over time, has transformed hospitality into a true art form.
Welcoming means sharing one’s heritage, enhancing one’s identity, and narrating the region through the beauty of its landscapes, its people, its traditions, its crafts, its art, its events, and all those details that make the Sorrento Peninsula unique.
As usual, 12 photographs will be selected to be included in the About Sorrento 2027 Calendar, while the authors of the winning shots will receive free copies of the official calendar.
#Aboutsorrento2027: guidelines for participating
MODE OF PARTICIPATION
Participation in the contest is free and open to everyone: amateurs, amateur or professional photographers, with no limit of age or origin.
Each participant may submit an unlimited number of photos.
To take part in the photo contest it is necessary to:
Send your photos to contest@aboutsorrento.com
Also if you want your photo to be chosen as photo of the day on our social channels, don’t forget:
on Instagram to tag the page @aboutsorrento and use the hashtag #aboutsorrento2027
on Facebook to tag the page @aboutsorrentocoast and use the hashtag #aboutsorrento2027
For large files, we recommend using the free cloud transfer service WeTransfer (www.wetransfer.com).
TECHNICAL SPECIFICATIONS FOR PHOTOS
To participate in the selection of the 12 shots that will make up About Sorrento’s 2027 calendar, original photos must meet the following technical specifications:
One can enter the photo contest with one or more photos.
Each must indicate a title, the author’s first and last name, phone number and country of origin.
JPG, PNG or TIFF files are allowed. Photos may be in either landscape or portrait orientation (3:2 or 2:3 ratio) with a minimum size of 30 x 20 cm (or 20 x 30 cm) and a minimum resolution of 300 dpi.
Photographs need not be unpublished.
Photos must be submitted without a signature or trademark.
Photos must not contain recognizable persons in face, must have releases from the photographed subject (specify this in the email with which you send the photo(s)).
Photos depicting minors are not allowed.
In addition, we specify that:
Photos selected for the calendar will be accompanied by the author’s details (First Name, Last Name and Title) following a common graphic line.
Photos containing other logos or trademarks inserted for advertising purposes will not be considered.
Photos that do not respect these characteristics will be automatically excluded from the calendar but will still be published by ABOUT SORRENTO on the relevant social channels.
The direct organizers will refrain from participating in the contest.
All photos submitted by contest participants will be reviewed and judged by a qualified jury composed of experts in the field.
DELIVERY TERMS
All participants can tag or submit photographs up until November 1, 2026 (no later than 11:59 PM).
In the meantime, here’s a photo gallery of all 12 winning photographs from past editions!
Clicca sulla copertina e scopri il calendario #aboutsorrento2026.
Clicca sulla copertina e scopri il calendario #aboutsorrento2025.
Clicca sulla copertina e scopri il calendario #aboutsorrento2024.
Clicca sulla copertina e scopri il calendario #aboutsorrento2023.
Clicca sulla copertina e scopri il calendario #aboutsorrento2022.
PRIVACY and LIABILITY.
Each participant is responsible for the material submitted, therefore he/she agrees to exclude any liability of the organizers of the above to third parties, including to any subjects depicted in the photographs.
Each participant also declares that he/she is the sole author of the images sent to the AboutSorrento group and that the photos submitted do not infringe on the rights of third parties.
The organizers reserve the right not to publish photos that do not comply with the rules or that are deemed offensive, improper and harmful to human and social rights, according to common moral, ethical and decency rules.
COPYRIGHTS AND USE OF CONTEST MATERIAL
The rights to the photographs remain the exclusive property of the author who took them.
By submitting the photo, the author authorizes its publication and use by AboutSorrento and any partners.
The author also authorizes AboutSorrento to the publication and use on the Internet of the images without profit and with citation of the author’s name and, where possible, by any explanatory notes indicated by the same.
Please note that the personal data provided by the contestants will be used exclusively for activities related to the “About Sorrento” initiative.
For more information:
www.aboutsorrento.com